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7 Tips for Creating Authentic TikTok Content

If you're curious about how to make your TikTok content more relatable and more authentic—then this post is for you.

We're breaking 7 practical steps you can take right now to improve your brand's TikTok content.

Let's dive in.

Create the ~perfect~ profile

Your profile is a direct representation of your brand.

Make sure you use the right photo and draft a fun, informative bio. Include a link to your website or shop + an email address.

Engage your audience

Create content that keeps users coming back.

Interact with your audience—ask them questions, invite them to duet or create their own content, and hop in the comments section!

Let your brand’s personality shine through every time you post on TT.

Post regularly

Figure out what content works best for your audience, then double down on that. TT’s algorithm doesn’t penalize you for posting too often, so go for it!

The more you show up on the #fyp the better.

Tell a story

Tell a story that’s memorable. Hook your audience, whether it’s in a 10s or 60s video.

TikTok is the perfect place to showcase your unique brand narrative in a fun, informal way.

Don't strive for perfection

Do NOT strive for “perfect.” Be natural and relatable.

It’s one of the hardest things to nail, but it’s arguably the most important ingredient for success on TikTok.

Follow the trends

TikTok is all about trends, challenges, and hashtags. Brands who win on TikTok keep their ear to the ground and know what’s popular.

Spend time on your discovery page to find out what’s trending and how you can capture the cultural zeitgeist.

Tailor your content + always experiment

Know what your audience likes, but don’t be afraid to take risks!

Explore something new, try something different. Don’t put yourself in a box—you might find something new that works!

Final Thoughts

Being authentic on TikTok is one of the hardest things about the platform—that's why implementing these 7 simple steps is so important.

Try them today and give your brand a real, relevant presence on TikTok!