Leveraging Experience & Expertise
The first of its kind, Blockchain Capital is a venture capital fund dedicated to crypto builders. Pulling on years of experience, diligent research, and a founders-first mentality, the BCAP team is helping lead the way for the future of crypto businesses.
Website Design
Website Development
Progressive & Energetic
For Blockchain Capital we developed a brand system that showcases their expertise and the community they cultivate. A new, distinctive blue complements a palette of clean neutrals, for an unmistakable brand identity that thrives in the dynamic crypto space with a subtle nod to the VC industry's conventions. Our design concept seamlessly merges technological innovation and professional integrity, combining strong lines, squared elements, and modern typography to capture Blockchain Capital's precision and forward-thinking mindset.
Inspired by BCAP’s iconic starfish heritage mark, we developed a new logomark that embodies progress while staying connected to their roots. Incorporating squares and the idea of building blocks, we refreshed the starfish to symbolize growth and the evolution of the Blockchain brand. This update strikes a balance between tradition and modernity, instilling confidence in the brand’s pioneering position in the industry.
Duality
Following our brand identity work, we moved into the realm of web design and development. The site brings together the themes of pioneering, modernity, and community that drove our visuals. These themes informed interactive moments that guide users through a captivating visual journey. And, with the option of both light and dark modes, users can personalize their experience, enhancing their immersive journey. A dynamic interactive timeline on the About page provides an engaging tour of BCAP's past and future directions.