Amplifying Trust &
Safety Impact
With a single platform that brings together data and context, Cinder acts as a command center for trust and safety teams. This information visibility allows teams to make accurate decisions quickly and best protect their users. With former experience on Meta’s trust and safety team, at Palantir, and in the US government and academia, Cinder’s team knows engineering, investigations, intelligence, and policy-making. Using Cinder, trust and safety teams can better understand their data, streamline decision making, and measure their effectiveness.
Brand Identity
Website Design
Website Development
Trust & Safety Command Center
Forge needed a symbol that could carry institutional weight while signaling velocity and precision. The logomark draws from industrial geometry — angular, structural forms that reference the physical systems Forge builds — while maintaining the clean reduction of a modern tech identity. A simple stacked form—layers building into a single, resolved surface.
It reflects how Forge brings multiple inputs together into one system. Land, power, cooling, connectivity—all aligned into a unified platform. The mark is about foundation and assembly. Infrastructure built in layers, structured, stable, and ready to scale.
Sleek
& Streamlined
With core visual concepts that built off our brand strategy work, we designed a sleek visual system to evoke the ways that Cinder can streamline processes for trust and safety teams. The logomark is pared back, inspired by Cinder’s ability to correctly and efficiently identify and address incidents within a larger context. In this way, its form gives a nod to the precision in decision making trust and safety teams have when using Cinder.
Beyond the mark, the core of the visual system is the gradient shape system. Designed with Cinder’s new core brand values of amplification, power, and transparency in mind, color radiates from each shape’s center. The radial gradient, paired with a tonally warm palette, gives the illusion of a glow when set against our primary dark neutrals.
Dynamic Precision
Transitioning into web design and development from our new brand work, we designed an elevated website that brings Cinder’s features to the fore. We also brought movement to the site through animation of the graphic shape system. In motion, the gradient shape system serves as a visual connection to how Cinder helps trust and safety teams illuminate information. And, when embedded in the streamlined web design, these animated shapes indicate how Cinder allows teams to be dynamic and efficient, all while remaining precise in execution.
