Omakase Reimagined
Ito is a Michelin Guide-recommended omakase-style Japanese restaurant, led by Michelin Star chef Masa Ito and Kevin Kim. Based in Tribeca NYC, Ito's 16-seat counter provides an experience that blends precise execution and technique with a modern approach to the omakase experience.
Photography
Website Design
Website Development
Menu Design
Elegance & Precision
Working closely with the Ito team, we crafted a distinctive brand identity system that seamlessly fuses tradition with modernity. Leading the brand identity is a flexible logo that effortlessly shifts between English and Kanji, capturing the essence of the brand's dual cultural roots.
Complementing this, we chose an elegant and muted color palette to evoke sophistication and timelessness. Each element contributes to a cohesive brand that not only reflects Ito's rich heritage but also their sense of forward-thinking.
A Sophisticated
Presence
In creating Ito's website we adopted a minimalist approach, focusing on the brand's clean and modern aesthetic. Embracing simplicity, we employed a dark background to artfully showcase the captivating food photography and create a visually striking, immersive online experience aligned with Ito's sophisticated brand identity.
A Simplicity of Spirit
Forge needed a symbol that could carry institutional weight while signaling velocity and precision. The logomark draws from industrial geometry — angular, structural forms that reference the physical systems Forge builds — while maintaining the clean reduction of a modern tech identity. A simple stacked form—layers building into a single, resolved surface.
It reflects how Forge brings multiple inputs together into one system. Land, power, cooling, connectivity—all aligned into a unified platform. The mark is about foundation and assembly. Infrastructure built in layers, structured, stable, and ready to scale.
