Reflect What’s Possible
By uniting stablecoins with global card networks, Rain empowers businesses and communities to spend and scale without borders. Their platform makes digital finance seamless, compliant, and built for a global future. Slope partnered with the Rain team to launch a bold new brand identity and website as they scale into the go-to stablecoin infrastructure platform.
The new visual system leads with retro-futurism, infused with Y2K energy shiny gradients, glowing edges, liquid surfaces - grounded in the clean grid structure of 1960s modernism. It reimagines how the past pictured the future: optimistic, ordered, and luminous.
Identity System
Website
3D / Motion
Collateral
Series B Led By Sapphire
Ventures
Fluid by design
Rain’s logo is carried forward as a signature element—its geometric form and distinctive type contours remain intact, amplified by the iconic color that acts as a signature across applications.
More than a mark, it reflects the balance of structure and flow: confident letterforms convey stability, while fluid details capture adaptability and ease, echoing the clarity and flexibility of Rain’s product itself.
Built with energy
The grid and type system act as a content organization tool for layout and motion—balancing structure with flexibility, creating order while allowing adaptive expression. Paired with Antique Legacy, its generous curves, tall x-height, and open counters bring a functional humanist tone , while its modernist neutrality gives it a timeless, global quality that complements the system’s rigor.
Type expressions and adaptive motion behaviors infuse the system with personality—telegraphing dynamism, speed, and energy. They bring life to the structure, sparking movement and presence across every application.
Let it flow
The system is grounded in Rain Pink as its base, supported by a monochromatic foundation of cool grey tones that bring neutrality and calm.
Vibrant accents—infrared and luminous hues—cut through with energy, creating contrast and rhythm. These colors move like gradients in motion, flowing across surfaces to signal depth, dynamism, and speed.
Rain.xyz
The web is Rain’s most expansive brand expression—a stage where grid structures, 3D visualizations, and clear form-meets-function design come together. Built for a global audience, it organizes complexity with precision while projecting a sense of optimism. Every interaction reflects what’s possible: a brand rooted in structure yet open, dynamic, and forward-looking.
