Your newest employee.
Sable is an interactive AI platform designed to guide teams through complex product and customer conversations. The brand is built around the idea of guidance, centered on a simplified silhouette of Aidan, the friendly expert at the heart of the product.
A simple visual language of rounded geometry and modular forms gives the brand a sense of warmth and approachability. A shape visualizer brings Aidan to life through gestures and actions across product and brand moments.
At Slope, we partnered with Sable to develop the brand and website as the company announced $45M in funding from Sequoia and 8VC.
withsable.com
Web Design
Motion
A Friendly Mark
Our logo is inspired by Aidan, taking cues from the simple shape of his head and shoulders. Reduced to its most essential form, it reflects the product's friendly, approachable, and human-centered personality.
Guidance
The website expands Sable's core idea of guidance into a cohesive digital experience. Through approachable storytelling, expressive motion, and thoughtful interactions, the brand becomes more than a visual identity. It becomes a guided journey that helps users understand the product with clarity and confidence.
Sable Visualizer
The Sable Visualizer turns a simple set of shapes into an ever-evolving visual language. Through motion and customizable parameters, it creates expressive compositions that feel playful, approachable, and full of personality.
