Intuitive AI for Data
Supper is building an AI-powered data platform reinventing the modern data stack. Traditionally, businesses cobble together a patchwork of BI tools - warehouses, pipelines, logic layers, dashboards - just to answer a simple question. Supper flips that model: one platform that brings together your data, makes it intelligible, and gets insights into the hands of decision-makers, fast.
We partnered with Supper to build a refreshed brand identity and website that stands apart from the cold, technical aesthetics dominating the data landscape. Instead, we built a visual identity that’s human, intuitive, and energetic - channeling the ease of a consumer app with the horsepower of enterprise-grade tooling.
The result is a system that feels like relief: natural language queries, clean visualizations, and a UI that speaks your language (not just SQL). Supper makes data feel approachable, not abstract, so teams can spend less time wrangling it and more time acting on it.
Motion Design
Information Architecture
Website Design
Website Development
Guiding Lines
The logo mirrors the product itself—clear, directional, and subtly dimensional, showing a path that’s both simple and smart.
Playful & Human
The type and illustration style keeps things simple, but with a wink. It’s loose, cheeky, and unpolished in the best way—no extra frills, just playful shapes and lettering that don’t take themselves too seriously.