CLIENT CASE STUDY
SCOPE
Brand Identity
Photography
Website Design
Menu Design
PROJECT DATE
2022
Ito is a Michelin-guide recommended omakase-style Japanese restaurant, led by Michelin Star chef Masa Ito and Kevin Kim. Based in Tribeca NYC, Ito's 16-seat counter provides an experience that blends a high level of execution and technique with a modern-approach to the omakase experience.
Ito is a Michelin-guide recommended omakase-style Japanese restaurant, led by Michelin Star chef Masa Ito and Kevin Kim. Based in Tribeca NYC, Ito's 16-seat counter provides an experience that blends a high level of execution and technique with a modern-approach to the omakase experience.
Elegance & Precision
Omakase Reimagined
We worked closely with the Ito team to develop a brand identity system and photoshoot that blended tradition and modernity. From a flexible logo that switches effortlessly between English and Kanji, to an elegant and muted color palette, to photography that spotlights the ingredients as the star of the show -- Ito's new brand identity system deeply reflects it's beliefs around elevated food and service.
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