Brand Identity

Website Design


Replo is a no-code editor for building Shopify websites and landing pages. With Replo, it’s easy for non-technical users to easily create and customize beautiful landing pages on Shopify. Built for serious e-commerce marketing teams, users can efficiently supercharge their Shopify storefronts.

Brand & Web Design:
Build It Beautifully

We worked with Replo to craft a visual identity that plays off the concept of building blocks. Using a combination of unique grid systems, playful geometric shapes, and vibrant colors we’ve constructed a versatile identity that speaks to both the ease-of-use and flexibility of the product itself. From there, we expanded this visual system into our redesign of their website.

For Replo, we designed a logo mark that became the heart of our building block visual system. A repeated quarter-circle works with negative space to create a monogram mark. This shape repetition emphasizes the ease of building with Replo, and the opportunities to customize and make something unique when starting from their pre-built landing page templates.

In our brand system and web design, the theme of shape repetition and building that we created for the logo mark expands. Grounded in geometric shapes, the shape from the logo mark is a piece of each of the additional shapes in the system, making everything feel streamlined within the gridded system. To balance this repetition, we used lively colors, color blocking, and outlines to add a refreshing touch.

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